OVERVIEW: For this collection, I wanted to celebrate the everyday ritual of stopping into your local bodega or corner store — that familiar feeling of running in to grab a drink, a snack, or something quick on the go.
Titled "Bodega Collection", the merch line was inspired by the visual language of neighborhood shops, hand-painted signage, deli counters, stocked refrigerators, and the small memorable moments tied to local food and drink culture. AriZona felt naturally connected to that world for me — the Big Can or Tall Boys you grab from the fridge for lunch or breakfast, the drink that you run in to grab on a hot day, a can that becomes a staple of your everyday, and a brand that was born in Brooklyn and based in New York.
The goal was to create a collection that felt nostalgic, local, and wearable, while maintaining a playful AriZona point of view into the graphics, colors, and overall direction. Below is my interpretation of that feeling through apparel and merchandise, creating designs and curating the physical collection and executing edits/designs to launch the products.
OVERVIEW: For this collection, I wanted to celebrate the everyday ritual of stopping into your local bodega or corner store — that familiar feeling of running in to grab a drink, a snack, or something quick on the go.
Titled "Bodega Collection", the merch line was inspired by the visual language of neighborhood shops, hand-painted signage, deli counters, stocked refrigerators, and the small memorable moments tied to local food and drink culture. AriZona felt naturally connected to that world for me — the Big Can or Tall Boys you grab from the fridge for lunch or breakfast, the drink that you run in to grab on a hot day, a can that becomes a staple of your everyday, and a brand that was born in Brooklyn and based in New York.
The goal was to create a collection that felt nostalgic, local, and wearable, while maintaining a playful AriZona point of view into the graphics, colors, and overall direction. Below is my interpretation of that feeling through apparel and merchandise, creating designs and curating the physical collection and executing edits/designs to launch the products.
