OVERVIEW: Club Zona was designed to drive e-commerce and bring fans back into the AriZona ecosystem through a bold and unique membership experience. I led the creative branding from the ground up, building a flexible visual system rooted in AriZona’s heritage — one that could evolve over time while staying instantly recognizable. In addition to branding, I helped ideate marketing moments that encouraged repeat engagement and rewarded loyalty. The look and feel were intentionally built to scale across web, email, social, and print, creating a cohesive, long-term platform. Within this exciting project I created logos, iconography, hero images, merch and videos and worked with some amazing designers to bring it all together across multiple channels.
 

OVERVIEW: Club Zona was designed to drive e-commerce and bring fans back into the AriZona ecosystem through a bold and unique membership experience. I led the creative branding from the ground up, building a flexible visual system rooted in AriZona’s heritage — one that could evolve over time while staying instantly recognizable. In addition to branding, I helped ideate marketing moments that encouraged repeat engagement and rewarded loyalty. The look and feel were intentionally built to scale across web, email, social, and print, creating a cohesive, long-term platform. Within this exciting project I created logos, iconography, hero images, merch and videos and worked with some amazing designers to bring it all together across multiple channels.

 

MERCH

MERCH

OVERVIEW: Club Zona features a Welcome Box, a gift to members to start their journey off exciting. I developed custom-designed merch—including a tumbler water bottle, tote bag, and T-shirt—each tailored to reflect the Club Zona identity and AriZona’s brand heritage. Additionally, to make sure there was extra perks and items to purchase, I expanded the merch line with custom skateboards, hat and sticker pack. 
 

OVERVIEW: Club Zona features a Welcome Box, a gift to members to start their journey off exciting. I developed custom-designed merch—including a tumbler water bottle, tote bag, and T-shirt—each tailored to reflect the Club Zona identity and AriZona’s brand heritage. Additionally, to make sure there was extra perks and items to purchase, I expanded the merch line with custom skateboards, hat and sticker pack. 

 

OVERVIEW: First Sip is the hero perk of the Club Zona program — giving members automatic early access to new AriZona drinks and snacks before they launch online. Each First Sip drop is a mystery: members don’t know what’s inside the box until it arrives, turning product launches into moments of surprise and delight. I helped ideate the perk itself, shaping the mystery-driven concept, and led the branding and creative direction for the launch video and supporting content—building anticipation, curiosity, and excitement around every drop.
 

OVERVIEW: First Sip is the hero perk of the Club Zona program — giving members automatic early access to new AriZona drinks and snacks before they launch online. Each First Sip drop is a mystery: members don’t know what’s inside the box until it arrives, turning product launches into moments of surprise and delight. I helped ideate the perk itself, shaping the mystery-driven concept, and led the branding and creative direction for the launch video and supporting content—building anticipation, curiosity, and excitement around every drop.
 
 

WAVYDAYS L.L.C.                         ART OF STEVEN GEHRHARDT

@WAVYDAYS. ART OF STEVEN GEHRHARDT

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Steve@wavydays.com

Steve@wavydays.com