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  ARIZONA x HOTWHEELS  

 HOTWheels 

Arizona x hotwheels

COLLABORATION

COLLABORATION

CREATIVE DIRECTION - VIDEO - MERCH - DESIGN

CREATIVE DIRECTION - VIDEO - MERCH - DESIGN

OVERVIEW: For the Hot Wheels x AriZona collaboration, I helped lead the creative direction across a full campaign rollout, bringing the energy of both brands together through bold, collectible-inspired visuals. My work included creating animated content, designing a merch and accessory apparel line, and developing print assets used at Hot Wheels Legends Tour pop-up events. The goal was to blend AriZona’s iconic visual language with Hot Wheels’ car culture aesthetic, resulting in a cohesive set of digital, physical, and event-ready materials that supported the collaboration across multiple touchpoints.
 

OVERVIEW: For the Hot Wheels x AriZona collaboration, I helped lead the creative direction across a full campaign rollout, bringing the energy of both brands together through bold, collectible-inspired visuals. My work included creating animated content, designing a merch and accessory apparel line, and developing print assets used at Hot Wheels Legends Tour pop-up events. The goal was to blend AriZona’s iconic visual language with Hot Wheels’ car culture aesthetic, resulting in a cohesive set of digital, physical, and event-ready materials that supported the collaboration across multiple touchpoints.

 

SOCIAL VIDEO

TEASER

A teaser animation to build anticipation for the Hot Wheels x AriZona collaboration featuring a look at a custom wrapped Mazda Miata.

LAUNCH REVEAL

The Launch animation announcing the Hot Wheels x AriZona collaboration and the release of the two limited-edition flavor drinks

MERCH

MERCH

OVERVIEW: I designed a full merch and accessories line for the Hot Wheels x AriZona collaboration, spanning shirts, hoodies, sweatshirts, a windbreaker, hats, a backpack, license plate cover, air fresheners, lanyard, keychain, and stickers. The collection pulled inspiration from vintage NASCAR graphics, F1 aesthetics, and classic racing motifs, blending bold motorsport energy with AriZona’s playful visual identity to create a cohesive, collectible merch system for the collab.
 

OVERVIEW: I designed a full merch and accessories line for the Hot Wheels x AriZona collaboration, spanning shirts, hoodies, sweatshirts, a windbreaker, hats, a backpack, license plate cover, air fresheners, lanyard, keychain, and stickers. The collection pulled inspiration from vintage NASCAR graphics, F1 aesthetics, and classic racing motifs, blending bold motorsport energy with AriZona’s playful visual identity to create a cohesive, collectible merch system for the collab.

 

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EXTENDED DESIGNS

OVERVIEW: Other design elements that were created for general purpose and print materials including event spaces and influencer kits.
 

OVERVIEW: Other design elements that were created for general purpose and print materials including event spaces and influencer kits.
 
 

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WAVYDAYS L.L.C.                         ART OF STEVEN GEHRHARDT

@WAVYDAYS. ART OF STEVEN GEHRHARDT

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